Invasive Asian Carp Rebranded as ‘Copi’ Featured at National Restaurant Show

CHICAGO – Copi, the consumer brand for invasive carp launched by the Illinois Department of Natural Resources in 2022, was featured at the National Restaurant Association Show in Chicago this past weekend. The rebranding effort focuses on changing public perception of the fish and encouraging its consumption as a sustainable protein source. Officials say eating more Copi can help reduce the threat the species poses to native fish in the Great Lakes.